Our Story

Established in 2002, Red Tag Fitness has grown into one of the most trusted suppliers of fitness equipment in the region. What began as a passion for fitness and hands-on service has evolved into a company supporting both commercial facilities and home gyms with the same level of expertise and care.

From the beginning, our focus has been on long-term relationships; helping customers choose the right equipment, supporting them after purchase, and standing behind every product we sell.

Our Team

The strength of our company comes from our people. Our team brings together more than six decades of combined experience in the specialty fitness industry, spanning sales, service, installation, and commercial planning.

Owner James began his career in 1994 as a service technician and has worked in every role within the business. Over the years he has built lasting partnerships with leading manufacturers and travelled throughout North America and Asia attending buying shows, conferences, and factory visits.

Our staff includes certified delivery and service technicians and an in-house design specialist responsible for commercial layouts, planning, and digital systems. Daily operations are led by store manager Marlowe, ensuring every department works together to deliver a consistent, reliable experience.

Commitment to Quality & Service

We take pride in offering a carefully selected range of equipment from the most respected brands in the industry. From cardio and strength equipment to free weights, accessories, flooring, and turf, every product we carry is chosen for durability, performance, and long-term reliability.

Every part of our operation is handled in-house; from sales and planning to delivery, installation, parts, and service. Each department operates with the same focus: providing dependable equipment and support customers can rely on well beyond the initial purchase.

Our Products

A strong specialty dealership starts with strong partnerships. We are an authorized dealer for many of the leading fitness manufacturers in the world, including Johnson Health Technologies, Matrix Fitness, Centr Fitness, Inspire Fitness, Torque Fitness, Keiser, and Concept2.

Alongside these global brands, we have developed and imported our own in-house equipment lines for many years. This includes free weights, benches, power racks, storage systems, and a full range of accessories designed for both commercial facilities and home gyms.

By combining established manufacturers with our own product development, we provide a balanced selection focused on quality, value, and real-world performance.

Beyond Fitness Equipment

Our role extends beyond supplying equipment. We work with homeowners, trainers, schools, and commercial facilities to plan spaces that function well, last long term, and support real training environments.

From layout design and product selection to delivery, installation, and ongoing service, our team supports projects at every stage. Whether building a single home gym or outfitting a full commercial facility, the goal is always the same: make the process straightforward and the result dependable.

Get In Touch

Visit our showroom, speak with our team, or start planning your space with us. We’re here to help you choose the right equipment, design an effective layout, and support your investment long after installation.

Whether you’re building a home gym, upgrading an existing space, or planning a commercial facility, Red Tag Fitness is ready to help you get started.